
Adrian Nisbet nearly lost the family business before he learned what the “end game” really meant. From working in his parents’ factory at age ten to putting wages on a personal credit card, Adrian has lived the pressure most founders quietly carry. In this episode, he shares how defining your end game isn’t about selling — it’s about building a business that serves your life.
In this episode, Adrian breaks down succession planning, creeping normality, pricing blind spots, founder identity shifts, and why most family businesses lack the right support. He explains how to write your “end game” on the back of a beer coaster and why simplicity beats 200-page strategy decks.
You’ll learn how to define success on your terms, avoid financial drift, build governance the right way, and design a business that outlasts you.
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Get in touch with Adrian Nisbet – https://www.theendgame.com.au/
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Adrian’s Quick Fire Answers
What does success mean to you?
“Helping founders in a way they haven’t been helped before — seeing the difference it makes in their lives.”
What does happiness mean to you?
“Removing the things that make you unhappy and not chasing the next big thing.”
What’s your normal morning routine these days?
“Up around 5:30am, some form of exercise before the kids wake up — it’s hard to make time later.”
What piece of advice would you put on a billboard for the world to see?
“Don’t worry so much. It will be okay.”
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Listen To The Podcast
https://pod.link/1683066164?view=apps&sort=popularity
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Find Us On Social Media
https://www.instagram.com/sxhpod
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Chapters
(00:00:00) - Introduction
(00:00:43) – Chapter 1 | Defining The End Game & Founder Identity
(00:19:54) – Chapter 2 | Succession, Governance & Growing Beyond The Founder
(00:25:53) – Chapter 3 | Practical Strategy: Pricing, Mindset & Avoiding “Creeping Normality”
(00:35:59) - Quick Fire Questions
(00:40:30) - Outro
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#podcast #entrepreneurship #exitstrategy
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