The Insane Story Behind Australian Brand, Knobby Underwear | Founder Rob Rand - EP122

Would you bet your house deposit on a pair of undies? Rob Rand did.

 

In this inspiring episode of the Success Times Happiness podcast, we sit down with Rob Rand – the creative founder behind Knobby Underwear – a brand built on bold risks, relentless creativity, and a million-pair-a-year subscription model. Rob shares how he turned a wild idea into a cult-like movement, why staying curious is a superpower, and how ultra-running fuels his entrepreneurial fire. From starting in remote Queensland to reshaping the e-commerce space, Rob drops gold for creatives, founders, and dreamers alike.

 

https://knobby.com.au

 

Listen To The Podcast

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Spotify - https://open.spotify.com/show/1CCrfi7eB3zlANJ81D1C72?si=4221bec96c244a0c

Apple Podcasts - https://podcasts.apple.com/au/podcast/success-x-happiness/id1683066164

 

Follow https://www.instagram.com/sxhpod

 

Chapters

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(00:00:00) - Intro

(00:00:39) - Chapter 1 | Rob’s Creative Background & Risk Appetite

(00:10:05) - Chapter 2 | Why Undies? Why Subscription?

(00:18:01) - Chapter 3 | The Future of Knobby

(00:32:47) - Quick Fire Questions

(00:38:25) - Outro

 

🔎 RELEVANT HASHTAGS:

#podcast #business #startup