Ben Norris built one of the fastest-rising gym equipment brands in the world after spending 18 months barely selling a single machine. In this conversation, the founder of Citadel Strength opens up about autism, getting bullied through school, learning human interaction from scratch, and turning blind self-belief into a global manufacturing company now operating in 21+ countries. Ben shares how he went from modifying gym machines in local gyms to building what many now call the best bodybuilding equipment in the world, all from a tiny Sunshine Coast workshop with his brother and almost no money. He also explains the mindset behind entrepreneurship, why most people quit too early, and how persistence, obsession, and purpose changed his life completely.
 
-
 
Get in touch with Ben Norris - https://www.instagram.com/bnorris1992/
 
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Ben’s Quick Fire Answers
What does success mean to you?
“The ability to manage my time where I can do what I want to do.”
 
What does happiness mean to you?
“Having purpose, discipline and something meaningful to work towards.”
 
What’s your normal morning routine these days?
“Wake up, answer international customer emails and messages, train, then work until late at night.”
 
What piece of advice would you put on a billboard for the world to see?
“If you want to do something amazing, get amazing people around you.”
 
Who would you suggest as a future guest on the show?
“Daniel from McNaught Trucking, Hamish from Sydney gyms, or Christie from World Gym.”
 
-
 
Listen To The Podcast
https://pod.link/1683066164?view=apps&sort=popularity
 
-
 
Find Us On Social Media
https://www.instagram.com/sxhpod
 
-
 
Chapters
(00:00:00) - Introduction
 
(00:01:31) – Chapter 1 | Growing Up Feeling Different
 
(00:07:24) – Chapter 2 | Learning Human Connection
 
(00:13:17) – Chapter 3 | Discovering The Fitness Industry
 
(00:18:26) – Chapter 4 | Starting Citadel Strength
 
(00:22:12) – Chapter 5 | Betting Everything On One Opportunity
 
(00:29:35) – Chapter 6 | The Video That Changed Everything
 
(00:36:52) – Chapter 7 | From No Sales To Global Demand
 
(00:45:34) – Chapter 8 | Learning Business On The Fly
 
(00:51:29) – Chapter 9 | Scaling A Global Manufacturing Company
 
(00:56:13) - Quick Fire Questions
 
(01:04:01) - Outro
 
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#podcast #fitnessindustry #businessmindset

Chris Harris is back to break down the 2026 federal budget and what it actually means for everyday Australians.
 
From property investing and negative gearing to CGT, inflation, interest rates and discretionary trusts, Chris unpacks the real-world impact behind the headlines.
 
-
 
Get in touch with Chris Harris
https://www.ords.com.au/adviser/chris-harris
 
-
 
Chris’ Quick Fire Answers
What does success mean to you?
“To be able to make decisions and do things that I really want to do.”
 
What does happiness mean to you?
“Sitting on the bar and riding around the property, seeing the birds fly through the valley, catching up with friends and enjoying simple things.”
 
What’s your normal morning routine these days?
“I try to get up, go to the gym, do a quick workout, then get home or prepare for the radio for ABC, whether that’s at home or at the office.”
 
What piece of advice would you put on a billboard for the world to see?
“Keep your hands in your pockets for five minutes. Watch this carefully, because there are lots of moving parts.”
 
Who would you suggest as a future guest on the show?
“Matt Shrewd, the former CEO of Youi, or one of the guys I play golf with on a Saturday morning.”
 
-
 
Listen To The Podcast
https://pod.link/1683066164?view=apps&sort=popularity
 
-
 
Find Us On Social Media
https://www.instagram.com/sxhpod
 
-
 
Chapters
(00:00:00) - Introduction
 
(00:00:48) – Chapter 1 | The Budget, Inflation & Australia’s Economic Position
 
(00:17:55) – Chapter 2 | Property, Negative Gearing & Capital Gains Tax
 
(00:34:15) – Chapter 3 | Discretionary Trusts, Tax Changes & Investor Uncertainty
 
(00:44:01) - Quick Fire Questions
 
(00:47:36) - Outro
 
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#Podcast #FederalBudget #Economy #PropertyInvesting #NegativeGearing #CapitalGainsTax #Inflation #InterestRates

Jarrod Lee turned adversity into fuel, building a 35+ person business empire from a small-town upbringing, relentless work ethic, and an obsession with growth. From buying a business during COVID after losing his job, to navigating leadership, fatherhood, and the pressure of scaling companies, Jarrod shares the mindset that keeps him moving forward no matter how hard things get.
 
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Get in touch with Jarrod Lee - https://baileyanddalton.com.au
 
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Jarrod’s Quick Fire Answers
What does success mean to you?
“Having a business that will pay for my family to live when I’m not here.”
 
What does happiness mean to you?
“Knowing that you’re working towards tomorrow being better than today.”
 
What’s your normal morning routine these days?
“Getting the kids up, spending time with them, then my partner goes to the gym and I head off to work.”
 
What piece of advice would you put on a billboard for the world to see?
“Just do it. Put in the effort.”
 
Who would you suggest as a future guest on the show?
“Brett Evans.”
 
-
 
Listen To The Podcast
https://pod.link/1683066164?view=apps&sort=popularity
 
-
 
Find Us On Social Media
https://www.instagram.com/sxhpod
 
-
 
Chapters
(00:00:00) - Introduction
 
(00:00:34) – Chapter 1 | From Small Town Electrician To Business Owner
 
(00:20:53) – Chapter 2 | Why Effort & Persistence Always Win
 
(00:40:45) – Quick Fire Questions
 
(00:44:17) - Outro
 
#podcast #businessmindset #entrepreneurship

Sam Coward’s life was shaped by chasing attention—until a single moment with his daughter completely changed his purpose. From theatre stages to becoming one of the Sunshine Coast’s most recognisable radio voices, Sam’s journey is filled with raw lessons on identity, authenticity, and redefining success.
 
-
 
Get in touch with Sam Coward
https://www.instagram.com/samcowardxs/
 
-
 
Sam’s Quick Fire Answers
What does success mean to you?
“Finding your niche and excelling in it.”
 
What does happiness mean to you?
“Having fun in every opportunity and making someone smile.”
 
What’s your normal morning routine these days?
“Up at 3:15am, straight into prep for radio, reading multiple news sources and building the show.”
 
What piece of advice would you put on a billboard for the world to see?
“Be true.”
 
Who would you suggest as a future guest on the show?
“Ash, or Min Swan.”
 
-
 
Listen To The Podcast
https://pod.link/1683066164?view=apps&sort=popularity
 
-
 
Find Us On Social Media
https://www.instagram.com/sxhpod
 
-
 
Chapters
(00:00:00) - Introduction
 
(00:00:43) – Chapter 1 | Childhood, Theatre & Chasing Attention
 
(00:33:53) – Chapter 2 | The Moment That Changed Everything
 
(00:42:24) – Chapter 3 | Radio, Authenticity & Real Connection
 
(00:53:12) - Quick Fire Questions
 
(01:02:50) - Outro
 
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#podcast #storytelling #radio #purpose

Ferre De Deyne’s journey from Belgium to the Sunshine Coast is a story of adventure, entrepreneurship, and a relentless pursuit of happiness. From adrenaline-fuelled business ventures to building one of the most significant Indigenous art collections, Ferre shares how following passion can shape an extraordinary life.
 
In this episode, Ferre dives into his migration story, building iconic tourism experiences, balancing risk in business, and why creativity is essential to happiness.
 
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Get in touch with Ferre De Deyne - N/A
https://www.bigkart.com.au
 
-
 
Ferre’s Quick Fire Answers
 
What does success mean to you?
“Success gives me happiness—it’s the realisation of the fun that I’m seeking and the ability to give fun to other people.”
 
What does happiness mean to you?
“Happiness is being happy about being successful and giving people fun.”
 
What’s your normal morning routine these days?
“I wake up around 6–6:30, get moving, go for a walk or do Pilates, have coffee with my wife, and plan the day together.”
 
What piece of advice would you put on a billboard for the world to see?
“Rule number one—it has to be fun. Be creative.”
 
Who would you suggest as a future guest on the show?
“Terry Irwin.”
 
-
 
Listen To The Podcast
https://pod.link/1683066164?view=apps&sort=popularity
 
-
 
Find Us On Social Media
https://www.instagram.com/sxhpod
 
-
 
Chapters
(00:00:00) - Introduction
 
(00:00:15) – Chapter 1 | From Belgium to Australia: Chasing Adventure
 
(00:18:38) – Chapter 2 | Creativity, Art & Building a Life of Meaning
 
(00:33:52) – Quick Fire Questions
 
(00:39:13) - Outro
 
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#podcast #entrepreneurship #creativity

From building a dessert empire to losing it all, Adriano Zumbo’s story is a masterclass in resilience. Adriano shares the highs of rapid success and the brutal lessons of losing everything. In this episode, we revisit one of our most powerful early conversations with Adriano Zumbo, exploring his journey from humble beginnings to national fame, the collapse of his business empire, and how he’s rebuilding his life and craft today.
 
-
 
Get in touch with Adriano Zumbo
https://adrianozumbo.com
 
-
 
Adriano’s Quick Fire Answers
What does success mean to you?
“I’ve achieved a lot, but I haven’t yet succeeded in what I truly want to achieve.”
 
What does happiness mean to you?
“Doing what you love and finding small things—like a bubble tea—that genuinely make you happy.”
 
What’s your normal morning routine these days?
“Early starts, getting into the kitchen, and focusing on creating again.”
 
What piece of advice would you put on a billboard for the world to see?
“Set small goals and don’t chase someone else’s version of success.”
 
Who would you suggest as a future guest on the show?
“Kit Harington (Jon Snow) from Game of Thrones.”
 
-
 
Listen To The Podcast
https://pod.link/1683066164?view=apps&sort=popularity
 
-
 
Find Us On Social Media
https://www.instagram.com/sxhpod
 
-
 
Chapters
(00:00:00) - Introduction
(00:03:41) – Chapter 1 | From small-town NSW to finding creativity in baking
(00:16:32) – Chapter 2 | Building a dessert empire and MasterChef fame
(00:31:15) – Chapter 3 | Losing it all, burnout, and rebuilding life
(01:22:50) - Quick Fire Questions
(01:27:36) - Outro
 
#podcast #entrepreneurship #resilience

He turned unimaginable loss into a movement that’s saving thousands of young lives. Dr Leon Stensholm shares his journey from self-doubt, career-ending injuries, and the devastating loss of his brother to suicide, into building a life of purpose through mental health advocacy. This episode reveals how pain, when faced head-on, can become a force for impact.
 
Get in touch with Dr Leon Stensholm at Lookout 07 - https://lookout07.org.au
 
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Dr Leon’s Quick Fire Answers
What does success mean to you?
“Joy. If you’ve got joy in your heart, everything else follows.”
 
What does happiness mean to you?
“Happiness is short term. Joy is something deeper that you can choose every day.”
 
What’s your normal morning routine these days?
“Up around 5am, straight to work, lights on, music on, coffee, and quiet reflection. Same routine every day.”
 
What piece of advice would you put on a billboard for the world to see?
“Be kind. It’s free.”
 
Who would you suggest as a future guest on the show?
“Paul Morton and Steve Hurst”
 
-
 
Listen To The Podcast
https://pod.link/1683066164?view=apps&sort=popularity
 
-
 
Find Us On Social Media
https://www.instagram.com/sxhpod
 
-
 
Chapters
(00:00:00) - Introduction
(00:00:50) – Chapter 1 | From self-doubt to resilience
(00:16:32) – Chapter 2 | Losing his brother & finding purpose
(00:31:15) – Chapter 3 | Building Lookout 07 & saving lives
(00:54:10) - Quick Fire Questions
(00:58:01) - Outro
 
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#podcast #mentalhealth #resilience

She went from growing up in a blended family of 19 to leading a family law division - Alicia Lucas brings both lived experience and legal expertise to some of life’s hardest conversations. Her journey into law and family law reveals a deep understanding of relationships, conflict, and what truly helps people move forward. This episode is a masterclass in communication, separation, and building stronger relationships.
 
-
 
Get in touch with Alicia Lucas - www.thompsonlegal.com.au
 
-
 
Alicia Lucas’s Quick Fire Answers
What does success mean to you?
“Constantly being a better version of who I was yesterday and improving on myself.”
 
What does happiness mean to you?
“Family.”
 
What’s your normal morning routine these days?
“Normally horrific—up early, getting the kids ready, making lunches, and getting everyone out the door.”
 
What piece of advice would you put on a billboard for the world to see?
“We have to do the hard stuff—have the hard conversations.”
 
Who would you suggest as a future guest on the show?
“Leah—her story is phenomenal.”
 
-
 
Listen To The Podcast
https://pod.link/1683066164?view=apps&sort=popularity
 
-
 
Find Us On Social Media
https://www.instagram.com/sxhpod
 
-
 
Chapters
(00:00:00) - Introduction
(00:00:41) – Chapter 1 | Alicia’s upbringing & journey into law
(00:13:43) – Chapter 2 | Relationships, communication & separation insights
(00:40:10) - Quick Fire Questions
(00:42:46) - Outro
 
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#podcast #familylaw #relationships

In this solo episode, we break down the 9 standards Rich is trying to live by every day.
 
From doing hard things and managing your emotions, to building strong relationships, staying grateful, and actually enjoying the process — these are the principles shaping how I show up in life and business.
 
-
 
Listen To The Podcast
https://pod.link/1683066164?view=apps&sort=popularity
 
-
 
Find Us On Social Media
https://www.instagram.com/sxhpod
 
-
 
Chapters
(00:00:00) - Introduction
(00:00:56) – Chapter 1 | We Do Hard Things
(00:02:14) – Chapter 2 | Be Objective About Your Emotions
(00:04:22) – Chapter 3 | Communicate Clearly
(00:06:35) – Chapter 4 | Be Authentic and Courageous
(00:08:14) – Chapter 5 | Don’t Play the Victim
(00:12:14) – Chapter 6 | Become Someone You’d Admire
(00:14:58) – Chapter 7 | Build a Team and Fight for Them
(00:16:11) – Chapter 8 | Be Grateful for the Opportunity
(00:17:16) – Chapter 9 | Have Fun
(00:18:26) - Outro
 
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#podcast #selfimprovement #mindset

Rich Burrows is redefining how we understand performance under pressure. From coaching elite athletes to building Resistance Lab, Rich’s journey is all about mastering your internal state to perform when it matters most.
 
You’ll learn how to regulate your nervous system, build resilience through daily practice, and develop the ability to perform on command.
 
-
 
Get in touch with Rich Burrows - https://resistancelab.com
 
-
 
Listen To The Podcast
https://pod.link/1683066164?view=apps&sort=popularity
 
-
 
Find Us On Social Media
https://www.instagram.com/sxhpod
 
-
 
Chapters
(00:00:00) - Introduction
(00:00:47) – Chapter 1 | Mastering Your Internal State Under Pressure
(00:11:45) – Chapter 2 | Measuring Performance: HRV, Energy & Data
(00:28:32) – Chapter 3 | Breathwork & Real-Time Nervous System Control
(00:39:31) - Outro
 
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#podcast #resilience #breathwork

Mark Sowerby lost his billion-dollar company, his public reputation, and most of his wealth — and rebuilt himself by swimming some of the most dangerous oceans on earth. From founding the ASX-listed investment firm Blue Sky to becoming one of the few people pursuing the brutal Ocean Seven marathon swims, Mark’s story is about resilience, identity, and what happens when life pulls the rug out from under you.
 
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Mark’s Quick Fire Answers
 
What does success mean to you?
“Success means survival. Being able to get through difficult times and stay in the game.”
 
What does happiness mean to you?
“Trying to be the best person I can be and staying disciplined to my values.”
 
What’s your normal morning routine these days?
“I wake up early around 4:30–5:00, grab a coffee, review my paper diary, run my day through my behavioural filters, plan my actions, and often swim.”
 
What piece of advice would you put on a billboard for the world to see?
“Get outside your comfort zone earlier in life and experience hard things sooner.”
 
Who would you suggest as a future guest on the show?
“Michael Klim.”
 
-
 
Listen To The Podcast
 
-
 
Find Us On Social Media
https://www.instagram.com/sxhpod
 
-
 
Chapters
 
(00:00:00) – Chapter 1 | From Billion Dollar Founder to Starting Over
(00:12:27) – Chapter 2 | Blue Sky Collapse & Rebuilding Identity
(00:44:03) – Chapter 3 | Ocean Seven, Courage & Life After Trauma
(00:50:51) - Quick Fire Questions
 
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#podcast #oceanswimming #resilience

Ava Black is one of the most exciting young athletes in Australian netball, but her journey to the Suncorp Super Netball league came with years of sacrifice, relentless grind, and a devastating ACL injury just as momentum was building. From growing up on a farm near Toowoomba to chasing a professional dream, Ava’s story is a powerful lesson in resilience, identity beyond sport, and the unseen work behind elite performance.
 
In this episode, Ava shares the reality of chasing professional sport at a young age. The sacrifices, the pressure, the grind of being a training partner, and the emotional rollercoaster of suffering a season-ending ACL injury. She opens up about rebuilding her mindset, finding purpose beyond the court, and how adversity helped her grow both as an athlete and a person.
 
You’ll learn how to build resilience through setbacks, why identity outside your career matters, and what it really takes to succeed in elite sport.
 
-
 
Ava’s Quick Fire Answers
What does success mean to you?
“Success is reflection on the balance in my life. It’s not just netball or achievements — it’s who I am outside of sport and having multiple passions.”
 
What does happiness mean to you?
“Having a really strong group of people around you who support you and celebrate your success as if it’s their own.”
 
What’s your normal morning routine these days?
“Usually a 6am wake up, coffee first, then something active — training, gym, or coaching before heading into the day.”
 
What piece of advice would you put on a billboard for the world to see?
“Think about where you want to be in five years and hold yourself accountable to that vision.”
 
Who would you suggest as a future guest on the show?
“Ash Ervin — she has an incredible story and passion outside of netball as well.”
 
-
 
Listen To The Podcast
https://pod.link/1683066164?view=apps&sort=popularity
 
-
 
Find Us On Social Media
https://www.instagram.com/sxhpod
 
-
 
Chapters
(00:00:00) - Introduction
(00:00:48) – Chapter 1 | Growing Up on a Farm & Chasing the Netball Dream
(00:18:52) – Chapter 2 | Breaking Into Professional Netball
(00:39:20) – Chapter 3 | ACL Injury, Identity & Building Resilience
(00:50:26) - Quick Fire Questions
(00:54:29) - Outro
 
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#podcast #netball #womenssport

Leadership philosophy is built on radical self-belief, resilience, and redefining success on your own terms. From surviving a traumatic school bus accident at 12 to becoming a global high-performance strategist, keynote speaker, and author of Radical Self-Belief, Nikki Fodgen-Moore’s story is one of grit, gratitude, and conscious leadership.
 
In this episode we unpack what real leadership looks like in today’s world. Explore radical self-awareness, the power of pausing, why happiness is a business metric, and how to create cultures at home, and at work - where authenticity thrives. Nikki shares practical tools for resetting your nervous system, building resilience, and leading with intention rather than convenience.
 
You’ll learn how to lead yourself first, embrace hard things, reframe ambition without sacrificing happiness, and create sustainable high performance in your life and business.
 
-
 
Get in touch with Nikki Fogden-Moore - https://www.nikkifogdenmoore.com
 
-
 
Nikki’s Quick Fire Answers
What does success mean to you?
“Healthy, wealthy and happy — and being number one at any given moment, really satisfied exactly where you’re at.”
 
What does happiness mean to you?
“It’s a richness, a vibration, a playfulness. It’s loving hard, hugging my dog, doing challenging work I care about. It’s part of my oxygen.”
 
What’s your normal morning routine these days?
“I’m up before sunrise. I walk or run, grab coffee, work early while my brain is sharp, and protect my 5–7am time. No one gets access to me before then.”
 
What piece of advice would you put on a billboard for the world to see?
“Gratitude. Whatever you’re going through, come back to what’s amazing and available to you right now.”
 
Who would you suggest as a future guest on the show?
“Mark Mathews.”
 
-
 
Listen To The Podcast
https://pod.link/1683066164?view=apps&sort=popularity
 
-
 
Find Us On Social Media
https://www.instagram.com/sxhpod
 
Chapters
(00:00:00) - Introduction
(00:00:38) – Chapter 1 | We Do Hard Things: Redefining Success & Self-Leadership
(00:22:28) – Chapter 2 | Radical Self-Belief, Trauma & Conscious Leadership
(00:45:46) - Quick Fire Questions
(00:55:31) - Outro
 
#podcast #leadership #selfbelief

The future of work is neurodiverse, and most leaders aren’t ready for it.
 
Vicky Little’s story is one of lived experience, late diagnosis, and a career dedicated to transforming workplaces from the inside out. As a nationally recognised neuroinclusion specialist who has partnered with over 500 organisations, Vicky combines personal insight with two decades of frontline expertise to challenge outdated systems and build psychologically safe, inclusive environments.
 
In this episode, we unpack neurodivergence, late ADHD diagnosis, masking, burnout, workplace barriers, and how leaders can shift from assumption to empathy. We explore the rise in diagnosis, the Gen Z conversation, the realities of autism and ADHD in professional environments, and why universal design is the future of work.
 
You’ll learn how to create psychologically safe teams, support neurodivergent employees without labels or assumptions, rethink recruitment and performance processes, and lead in a way that benefits everyone — not just a few.
 
Get in touch with Vicky Little – https://www.linkedin.com/in/vicky-little-1856278/?originalSubdomain=au
 
Vicky’s Quick Fire Answers
What does success mean to you?
“Being authentic, doing meaningful work, and creating positive change — while celebrating the micro moments and small wins along the way.”
 
What does happiness mean to you?
“Finding joy in the micro moments — family, connection, sunshine, the ocean, music, and gratitude for the everyday.”
 
What’s your normal morning routine these days?
“It varies. With young kids it can be chaotic. Coffee is essential. I don’t follow the stereotypical ‘perfect morning’ routine — I’ve learned to work with my natural rhythm.”
 
What piece of advice would you put on a billboard for the world to see?
“Be a good human. Be kind, authentic, empathetic — and don’t make assumptions.”
 
Who would you suggest as a future guest on the show?
“Suzanne Colbert — founder of the Australian Disability Network and a pioneer in driving disability inclusion within organisations.
 
Listen To The Podcast
https://pod.link/1683066164?view=apps&sort=popularity
 
Find Us On Social Media
https://www.instagram.com/sxhpod
 
Chapters
(00:00:00) – Introduction
(00:00:44) – Chapter 1 | What Is Neurodivergence & Why Diagnosis Is Rising
(00:16:58) – Chapter 2 | Workplace Barriers, Masking & The Social Load of Work
(00:39:24) – Chapter 3 | Gen Z, Labels & The Rise of Neurodiversity
(00:51:16) – Chapter 4 | Medication, Toolkits & Shared Responsibility
(00:57:51) – Chapter 5 | The Future of Work & Universal Design
(01:04:02) – Quick Fire Questions
(01:11:27) – Outro
 
#podcast #neurodiversity #leadership

Adrian Nisbet nearly lost the family business before he learned what the “end game” really meant. From working in his parents’ factory at age ten to putting wages on a personal credit card, Adrian has lived the pressure most founders quietly carry. In this episode, he shares how defining your end game isn’t about selling — it’s about building a business that serves your life.
 
In this episode, Adrian breaks down succession planning, creeping normality, pricing blind spots, founder identity shifts, and why most family businesses lack the right support. He explains how to write your “end game” on the back of a beer coaster and why simplicity beats 200-page strategy decks.
 
You’ll learn how to define success on your terms, avoid financial drift, build governance the right way, and design a business that outlasts you.
 
-
 
Get in touch with Adrian Nisbet – https://www.theendgame.com.au/
 
-
 
Adrian’s Quick Fire Answers
What does success mean to you?
“Helping founders in a way they haven’t been helped before — seeing the difference it makes in their lives.”
 
What does happiness mean to you?
“Removing the things that make you unhappy and not chasing the next big thing.”
 
What’s your normal morning routine these days?
“Up around 5:30am, some form of exercise before the kids wake up — it’s hard to make time later.”
 
What piece of advice would you put on a billboard for the world to see?
“Don’t worry so much. It will be okay.”
 
-
 
Listen To The Podcast
https://pod.link/1683066164?view=apps&sort=popularity
 
-
 
Find Us On Social Media
https://www.instagram.com/sxhpod
 
-
 
Chapters
(00:00:00) - Introduction
 
(00:00:43) – Chapter 1 | Defining The End Game & Founder Identity
 
(00:19:54) – Chapter 2 | Succession, Governance & Growing Beyond The Founder
 
(00:25:53) – Chapter 3 | Practical Strategy: Pricing, Mindset & Avoiding “Creeping Normality”
 
(00:35:59) - Quick Fire Questions
 
(00:40:30) - Outro
 
-
 
#podcast #entrepreneurship #exitstrategy